Open more ears.
Let 18Sixty grow your podcast audience
Your time, your money, your soul – a lot of you goes into creating and crafting your podcast. And that’s why we want to help you get your podcast between more of the ears that matter to you, to your brand, with our podcast promotion service.
Get in touch now to see – and hear – how we can help you market your podcast and grow your all-important audience.
Your podcast is out there. But could it be more out there?
You’ve successfully launched your podcast. Shared it with your core audience. Promoted it through your social channels. And you’ve had some great comments and feedback already. All wins.
But – and it’s a nagging but – you were hoping for a bit more, right? Marketing your podcast is just as important as producing your podcast. Our podcast promotion and amplification expertise can help you grow and expand your podcast tribe. A great place to start is with a free 18Sixty podcast audit.
We were super excited to see our ‘A Life More Wild’ podcast featured on ‘New & noteworthy’ on Apple Podcasts – a feature that gave us a huge boost to launch our first series
Alice Cottingham, Canopy & Stars
Blog Post: Promoting your podcast – how to get more people listening.
“How do we get our podcast out there more?” It’s one of the most common questions we get asked. Investing in a solid strategy for promoting your podcast is one of the most important steps you can take to switch from being merely a podcast creator… to being a podcast creator with a growing audience of dedicated followers.
Cutting through the…
Okay, we’ll say it: there’s a lot of a lot of audio material out there. So how do we make sure that your podcast is the one that your target audience plays, subscribes and comes back to?
We take a considered, omni-channel approach to promoting and growing your podcast audience.
We don’t rely on one trick, tactic or shortcut. We look at three different ways to make sure that we’re in all the same places as your target audience.
We make more of your owned media
We’ll look at every channel you own to make sure you’re getting the most out of them. We’ll health check the existing content and your podcast promotion strategy. Then, and only then, will we create a solid podcast marketing plan as well as attention-grabbing content, and help you implement it.
We make earned media work super-hard
We all love a good word-of-mouth recommendation. And listeners discover new podcasts through people they relate to and trust.
We’ll work to get maximum exposure for your podcast, directly to the sort of people you want to convert to listeners. For example, we could explore cross promotion partnerships with other podcasts, book your hosts as guests on other podcasts, or dip into our Enviably Big Book of Contacts to pitch for features and reviews.
We get laser-targeted with paid media
Podcast listeners are a welcoming Podcast lovers are welcoming of and, importantly, responsive to advertising. We know because they’ve told us. 78%* of them are open to hearing ads; 54%** of them would consider buying a product after hearing about one. Big news for your brand. So as well as running highly targeted ad campaigns on other podcasts, we can create feature ads within podcast listening apps too. More ears into action, more listeners into loyal fans.
Pricing
Choose a pricing plan that best matches your budget and the cut through you’re looking for. We recommend a minimum three month campaign to get the best out of your investment.
We’ll look at your content, performance & discoverability.
Be heard, and seen with attention-grabbing assets and copy.
We’ll pitch for features in the major podcast players.
Grow your podcast reach via a targeted host-read podcast ad campaign.
Take advantage of our little black book.
We’ll look for opportunities to feature on podcasts with crossover audiences.
We make sure your supporting content is on point, on-brand and SEO friendly.
Increase your podcast followers with in-app promos.
We’ll create an ad budget with you based on your goals.
*Total per month, comprises our pricing plus agreed ad budget
Loud
Ideal for those looking to dip a toe in podcast promotion and give a boost to their podcast audience.
£2,500/pmWe’ll look at your content, performance & discoverability.
Be heard, and seen with attention-grabbing assets and copy.
We’ll pitch for features in the major podcast players.
Grow your podcast reach via a targeted host-read podcast ad campaign.
Take advantage of our little black book.
We’ll look for opportunities to feature on podcasts with crossover audiences.
We make sure your supporting content is on point, on-brand and SEO friendly.
Increase your podcast followers with in-app promos.
We’ll create an ad budget with you based on your goals.
£3,500*
*Total per month, comprises our pricing plus agreed ad budget
Louder
Start to see some real cut-through with a bespoke strategy and a bigger paid promo investment.
£2,900/pmWe’ll look at your content, performance & discoverability.
Be heard, and seen with attention-grabbing assets and copy.
We’ll pitch for features in the major podcast players.
Grow your podcast reach via a targeted host-read podcast ad campaign.
Take advantage of our little black book.
We’ll look for opportunities to feature on podcasts with crossover audiences.
We make sure your supporting content is on point, on-brand and SEO friendly.
Increase your podcast followers with in-app promos.
We’ll create an ad budget with you based on your goals.
£4,500*
*Total per month, comprises our pricing plus agreed ad budget
Loudest
Super-charge your podcast promotion and grow your audience with both in-ear and in-app paid promo campaigns.
£3,700/pmWe’ll look at your content, performance & discoverability.
Be heard, and seen with attention-grabbing assets and copy.
We’ll pitch for features in the major podcast players.
Grow your podcast reach via a targeted host-read podcast ad campaign.
Take advantage of our little black book.
We’ll look for opportunities to feature on podcasts with crossover audiences.
We make sure your supporting content is on point, on-brand and SEO friendly.
Increase your podcast followers with in-app promos.
We’ll create an ad budget with you based on your goals.
£7,000*
*Total per month, comprises our pricing plus agreed ad budget
Just one thing.
Before we can do our effective promotion and amplification thing, you need to have a good-to-go, promo-ready podcast. If you’re not quite there yet, we can help. We’d love to help. Speak to us about our podcast production services or check out the podcasts we’ve produced.
18Sixty go the extra mile. Apple put it on their home page and it helped countless people on their fertility journey. The production was awesome. Thankyou 18Sixty
Chris Lawson, IVF Dad Podcast
*WARC
**Infinate Dial survey 2019