We help brands talk to the people they want to talk to by making podcasts that people want to listen to.
We’re an award-winning, audio-first production company. Born out of a passion for podcasts and over a decade’s experience in broadcasting at the highest level. We’ve made audio content for brands of all shapes and sizes, and worked with some of the biggest names in the world.
Bring these two worlds together – audio and brand – and you have 18Sixty, founded so that we could focus all our creative energies and our deep audio expertise on helping brands get between the ears that matter.
We can work with you through the whole process – brief to ideas to production to promotion. The lot. Or we can just help with some of it. “We really need some big ideas, please.” Cool. Let’s talk. We’re flexible like that. It’s all about all finding the approach that’s right for you and everything you need to achieve.
It starts with finding that sweet spot. That magical place between the story you want to tell and the story your audience needs to hear.
Once we have that, we then get to work on the big ideas and interesting, relevant formats to bring it alive and aloud.
Working with super-talented producers, sound designers and editors, we take care of everything production. Studio, remote or on-location records, editing, sound design.
And whether it’s your content features your customers or your people or Some Big Name Talent*, we’re used to getting the best out of everyone we work with.
*We don’t like to name names but, if you were to ask…
We’ll get your podcast in front of the right ears. We’ll make sure that your specific target audience can find it (distribution) and discover it (promotion).
We can put your podcast on every listening platform out there, or we can pop it on a private feed for a chosen few. As always, it’s what’s best for you and your goals.
Understandably, you’ll want to understand who’s listening to your podcast. How long they’re listening, when they’re listening, how frequently.
We’ll plug you into the most powerful real-time analytics tools available to help you analyse, measure and (that word again) understand and learn your content’s performance.
The ingredients of a great podcast.
We can help you with all this (and a lot more).
Who we’ve worked with
Here’s some of our work
A mental health podcast for students from the University of Bristol featuring real life stories, insightful guests and practical advice from experts. The podcast aims to give students the tools they need to feel better, more often.
The University of Bristol wanted of sensitively addressing some of the biggest mental health issues faced by students and giving them a platform through which to provide support.
Kaiser Chiefs’ frontman Ricky Wilson and broadcasting legend Tony Blackburn teamed up for a unique podcast series to debunk pop myths, solve musical mysteries and crack listener cases.
A special ‘episode drop’ of the Reasons To Be Cheerful Podcast for Oatly to coincide with their ‘Help-Dad’ campaign, encouraging conversations around plant-based diets and the positive impact it can have on the planet.
Being handed the keys to a hugely successful podcast and an adored brand is huge honour and the key to a successful branded episode drop is all about creating content that’s just as entertaining and just as valuable as the everything else that their loyal audiences expect.
For this special special episode, regular host Geoff Lloyd teamed up with comedian Matt Forde, both part of the ‘dad’ demographic that Oatly found are most reluctant to talk about moving to a more plant-based diet. We worked closely with Reasons To Be Cheerful to make sure the content was on point whilst hitting every note in Oatly’s brief.
Got more questions?
We don’t have a rate card as such. Why? Every podcast and every client’s need is completely different so we’ll create a bespoke package that works for you and importantly, allows us to make the best podcast possible. Rest assured, we never compromise on quality.
The more lead time the better. Not particularly because it takes a long time to produce a podcast (it all depends on the format) but it’s important to take a strategic approach. We can help you with all of this. That said, if you have a really great opportunity to launch and you want to turn things around quickly, we can do (and have done) so. We’re nimble and agile like that!
Having the highest standards are way up there in our priorities, we like to make podcasts that sound great. That doesn’t always mean you need a studio though. And after 2020, we’re masters in the art of remote recording. You can trust us on the technicals and we’ll make sure the results speak for themselves.
First and foremost, we’re all about audio. However, we recognise that video has an important role to play in podcasts and can really help as part of your wider strategy. We have our thoughts on how video can be used (check out our blog post) so we’ll talk you through the options. In short, yes we can help, but we’ll make it’s the right video content for your podcast.
We’re all ears. We’d love to hear about your podcast ambitions and talk to you about how we can help, get in touch via email@example.com