Open more ears.
Let 18Sixty grow your podcast audience

Your time, your money, your soul – a lot of you goes into creating and crafting your podcast. And that’s why we want to help you get your podcast between more of the ears that matter to you, to your brand, with our podcast promotion service.

Get in touch now to see – and hear – how we can help you market your podcast and grow your all-important audience.

Your podcast is out there. But could it be more out there?

You’ve successfully launched your podcast. Shared it with your core audience. Promoted it through your social channels. And you’ve had some great comments and feedback already. All wins.

But – and it’s a nagging but – you were hoping for a bit more, right? Marketing your podcast is just as important as producing your podcast. Our podcast promotion and amplification expertise can help you grow and expand your podcast tribe. A great place to start is with a free 18Sixty podcast audit.

18Sixty made launching a podcast really easy for us. They helped us shape the approach and stand out in the marketplace with a high quality podcast that really engages our audience. They know the medium inside out and offer great advice.

Clare Granville, TLT LLP

Cutting through the…

Okay, we’ll say it: there’s a lot of a lot of audio material out there. So how do we make sure that your podcast is the one that your target audience plays, subscribes and comes back to?

We take a considered, omni-channel approach to promoting and growing your podcast audience.

We don’t rely on one trick, tactic or shortcut. We look at three different ways to make sure that we’re in all the same places as your target audience.

We make more of your owned media

We’ll look at every channel you own to make sure you’re getting the most out of them. We’ll health check the existing content and your podcast promotion strategy. Then, and only then, will we create a solid podcast marketing plan as well as attention-grabbing content, and help you implement it.

We make earned media work super-hard

We all love a good word-of-mouth recommendation. And listeners discover new podcasts through people they relate to and trust.

We’ll work to get maximum exposure for your podcast, directly to the sort of people you want to convert to listeners. For example, we could explore cross promotion partnerships with other podcasts, book your hosts as guests on other podcasts, or dip into our Enviably Big Book of Contacts to pitch for features and reviews.

We get laser-targeted with paid media

Podcast listeners are a welcoming Podcast lovers are welcoming of and, importantly, responsive to advertising. We know because they’ve told us. 78%* of them are open to hearing ads; 54%** of them would consider buying a product after hearing about one. Big news for your brand. So as well as running highly targeted ad campaigns on other podcasts, we can create feature ads within podcast listening apps too. More ears into action, more listeners into loyal fans.

Pricing

Choose a pricing plan that best matches your budget and the cut through you’re looking for. We recommend a minimum three month campaign to get the best out of your investment.

Custom promotion plan

We’ll look at your content, performance & discoverability.

Engagement boosting social content calendar

Be heard, and seen with attention-grabbing assets and copy.

In-app features

We’ll pitch for features in the major podcast players.

Paid promo campaign

Grow your podcast reach via a targeted host-read podcast ad campaign.

Media coverage

Take advantage of our little black book.

Podcast cross-promotion

We’ll look for opportunities to feature on podcasts with crossover audiences.

Online content optimisation

We make sure your supporting content is on point, on-brand and SEO friendly.

Paid in-app campaign

Increase your podcast followers with in-app promos.

Recommended ad spend

We’ll create an ad budget with you based on your goals.

Monthly pricing

*Total per month, comprises our pricing plus agreed ad budget

Loud

Ideal for those looking to dip a toe in podcast promotion and give a boost to their podcast audience.

£2,500
Custom promotion plan

We’ll look at your content, performance & discoverability.

Engagement boosting social content calendar

Be heard, and seen with attention-grabbing assets and copy.

In-app features

We’ll pitch for features in the major podcast players.

Paid promo campaign

Grow your podcast reach via a targeted host-read podcast ad campaign.

Media coverage

Take advantage of our little black book.

Podcast cross-promotion

We’ll look for opportunities to feature on podcasts with crossover audiences.

Online content optimisation

We make sure your supporting content is on point, on-brand and SEO friendly.

Paid in-app campaign

Increase your podcast followers with in-app promos.

£1,000 Recommended ad spend

We’ll create an ad budget with you based on your goals.

£2,500
£3,500*

*Total per month, comprises our pricing plus agreed ad budget

high impact

Loudest

Super-charge your podcast promotion and grow your audience with both in-ear and in-app paid promo campaigns.

£3,700
Custom promotion plan

We’ll look at your content, performance & discoverability.

Engagement boosting social content calendar

Be heard, and seen with attention-grabbing assets and copy.

In-app features

We’ll pitch for features in the major podcast players.

Paid promo campaign

Grow your podcast reach via a targeted host-read podcast ad campaign.

Media coverage

Take advantage of our little black book.

Podcast cross-promotion

We’ll look for opportunities to feature on podcasts with crossover audiences.

Online content optimisation

We make sure your supporting content is on point, on-brand and SEO friendly.

Paid in-app campaign

Increase your podcast followers with in-app promos.

£3,300 Recommended ad spend

We’ll create an ad budget with you based on your goals.

£3,700
£7,000*

*Total per month, comprises our pricing plus agreed ad budget

Just one thing.

Before we can do our effective promotion and amplification thing, you need to have a good-to-go, promo-ready podcast. If you’re not quite there yet, we can help. We’d love to help. Speak to us about our podcast production services or check out the podcasts we’ve produced.

Our clients say

18Sixty go the extra mile. Apple put it on thier home page and it helped countless people on their fertility journey. The production was awesome. Thankyou 18Sixty

Chris Lawson, IVF Dad Podcast

*WARC
**Infinate Dial survey 2019