Check out an episode
Each episode features an interview with a high-profile figure from the marketing world, like Burger King CMO Katie Evans, coupled with thoughtful strategic analysis from The Forge’s charismatic and experienced hosts.
Strategy & Development
The marketing podcast space is busy and The Forge knew they needed to stand out. To kick things off, we held an in-person workshop to understand their audience and dive deep into how the podcast could be uniquely ‘The Forge’. We brainstormed ideas that centred around persuasion and the idea of “How do we get people to do stuff?”
We also advised them on how to set up their own studio right in their offices, recommending the best kit to get professional-quality recordings without the fuss. Throughout the process, we continue to provide ongoing creative direction and strategic support.
Guest Booking
Leveraging our extensive experience in securing fascinating people for high-profile projects. We support The Forge by finding and booking compelling guests whose stories of persuasion can spark engaging conversation (like Joss Ford from ethical marketing agency, Enviral). The Forge value our outsider’s perspective to help open doors to guests outside of their network, making their subject matter relatable and engaging for listeners.
We also coordinate the guest pipeline, briefing each guest thoroughly, and ensuring they feel at ease and prepared for every recording.
Expanding Reach
Branded, fully captioned video clips for every episode, ready to share across social channels.
Partnering For Success
This is a genuine production partnership. The Forge has allowed us to embed ourselves into their team, helping everything run smoothly whilst ensuring consistent, high-quality output. We love that fact that The Forge is fully committed to making The Persuasion Game a success – they understand that commitment, quality, and frequency are key.
With fortnightly episodes already rolling out and plans to expand further, they’ve found that having a podcast has massively increased their content output and opened up valuable conversations within their industry. A fantastic tool for networking and establishing thought leadership.
Talk to us about your thought-leadership podcasts today