Check out an episode
Every episode is produced with full broadcast quality with the best kit. We create excitement with a bespoke suite of original Spark Inside sonic branding to capture the energy and passion of the automotive world. This means every episode doesn’t just sound amazing, it feels uniquely Spark Inside. A stand-out podcast that resonates with the listener
Strategy & Development
Niterra, a global leader in automotive ignition parts and sensors, wanted to inspire the next generation of technicians who share a passion for cars and engines. With an established training academy rich in online resources, they saw a video podcast as the perfect top-of-funnel entry point for their target audience, and a way to position themselves as champions of careers in the industry.
We got to really understand their audience in our discovery workshop, what content they consume and what makes them tick. This was also our chance to immerse ourselves in Niterra’s brand and values, ensuring everything we created was perfectly in tune with their vision.
The 18Sixty team have been great partners at all stages of us creating our first ever podcast. I can tell they listened well to our vision right from the earliest discovery session, as the final product has been just what we had in mind. The production team and services have been top tier, resulting in a great quality production above what I thought we could have done. They have also supported me with general advice and tips along the way for us & an existing agency we had onboard for our general content creation.
Becca Knight, Niterra UK
Top Class Talent
To engage a young audience without sounding corporate, we paired Niterra’s technical expert, Becca Knight, with experienced automotive presenter Christian Hewgill, host of the popular The Fast & The Furious F1 podcast. Christian’s professional flair, interviewing skills, and deep motorsport knowledge adds the perfect dynamic.
This podcast is all about inspirational stories. Guest booking is a collaborative effort; using the brand’s access to top-level names, whilst we tap into our own extensive network.
A Video Podcast
Recording each episode in a high-end studio, we capture not just great sound but also high-quality video.
Niterra need to reach the audience where they are on social media, so for every episode, we produce fully branded video clips for sharing across social media.
Attention-grabbing clips inspire the audience across different media touchpoints and drive traffic back to the podcast, helping grow its audience.
