We take care of everything – Audio feeds, YouTube channel management, getting your videos on Spotify and Apple Podcasts.
All published, on schedule and fully optimised – whether that’s a full public release, a private feed for a select few or distribution onto your own internal network.
And because we manage it, we see more than a download count. We help you make sense of complicated podcast data that's often fragmented and hard to interpret. Meaningful audience data that tells you, not just who’s listening – but how, where and what to do next.
The podcast landscape changes constantly. We stay on top of every latest update so your audience doesn’t have to search for you.
Launching a podcast used to mean simply uploading an mp3 to an RSS feed. Nowadays the landscape is more complex. There’s YouTube, Spotify Video, Apple Video and a growing list of well-loved podcast apps. Each has its own rules, quirks, and reporting dashboards.
Managing even one platform properly takes time. Managing all of them, is a job in itself. Run as a side job in-house, distribution starts to slip. You find out months later, when the numbers don’t add up and no-one knows why. We stay on top of every platform so your show is always where your audience is.
And if only need to reach a cherrypicked few or an internal audience we'll create a private feed. Sensitive content kept off public platforms, we know the tools to fit the job.
Podcast distribution is the technical admin of podcasting. It amounts to a thousand micro jobs and in reality, it’s a lot. That’s why we do all of them to save you the headache.
Here are the parts you'll never have to think about.
Artwork that holds up next to bigger shows – Visuals that grab attention, meet every platform's requirements and look like they belong next to the biggest shows in your category.
Every episode published to schedule, as planned in your strategy – No missed dates, no week-two drift, and no last-minute scrambles.
Setup and submission everywhere it matters – Apple, Spotify, YouTube, and any niche app where your audience already lives.
Running a podcast takes time and insight. Setting up the hosting, managing the feeds, learning each platform's quirks, watching the data, and keeping everything on schedule. You could try to absorb this in-house or we could take it off your hands.
Three reasons brands trust us rather than trying to manage it in-house:
Distribution and management isn't exciting, but it's the bit that keeps a show alive. These brands understand why it matters.
The United By The Bucket podcast has been a great experience to raise awareness of diversity and inclusion of origin within the KFC UKI community. We had a very tight deadline to launch the first episode for Women’s Equality Day and everyone at 18Sixty helped us to make it happen
The 18Sixty team were great partners at all stages of our first ever podcast. I can tell they listened well to our vision right from the earliest discovery session, as the final product has been just what we had in mind. The team have offered general advice and tips outside of the core service.
18Sixty made launching a podcast really easy for us. They helped us shape the approach and stand out in the marketplace with a high quality podcast that really engages our audience. They know the medium inside out and offer great advice.
Downloads are just a headline number – the other metrics are where the insight lies.
A show with 10,000 downloads and a 40% drop-off rate is quietly losing its audience. A show with 2,000 downloads and a 90% completion rate is building something most brands would give their left arm for. The difference matters – to your strategy, to your next season, and especially to your CMO who wants to know what your podcast is actually doing for the business.
We pull data from every platform that matters. Apple Podcasts, Spotify for Creators, YouTube Studio, your hosting platform, and other industry-leading data platforms – and turn it into reporting that answers real business questions. Where listening drops off and why. Which guests bring people back. What topics the audience loves and which ones lose them in the first 60 seconds. Which formats are working and which are quietly running out of steam.
And then, the important bit – we tell you what to do about it.
We stay with you long after the launch is done. Four steps to set the distribution up properly, and a partnership to keep it that way.
This is the work the audience never sees. Seamless publication to every platform. Migrations completed without losing a single subscriber. Optimising YouTube channels for the best engagement. It’s the kind of work that lets the creative side breathe and the reason our clients stay with us season after season.
Half an hour with no obligation. Bring the show you’ve got, the platforms you’re already on, and a sense of where you want to go. We’ll talk through what managed distribution looks like in practice and whether handing it over makes sense for you.
Great podcasts begin with the right questions. Who’s the audience? What’s the story this brand can tell? What does success look like? We answer those questions, then we build the show. Strategy is the red thread that runs through every decision, every episode, every season. The shows people can’t stop talking about? They were planned that way.
You bring your voice and your story. We build everything else. End-to-end production with broadcast-quality audio and video means the kind of show that earns repeat listening ratherthan polite indifference. Made by people who learned the craft on national radio for brandswith something worth amplifying.
Consider your podcast management in safe hands. We take care of everything – audio feeds, YouTube channel management, getting your videos on Spotify and Apple Podcasts. All published, on schedule and fully optimised. And because the podcast landscape changes constantly, we stay on top of every update so your audience doesn’t have to work hard to find you.
You pour time, money and craft into your podcast. We make sure the right people find and return to it through strategic marketing and promotion built around your audience, your goals and your show. Not just at launch – season after season, with the data to prove it’s working. Every episode finds its way to the ears that matter most.
Yes. Every podcast in the world is an RSS feed underneath. It's the file that platforms like Apple Podcasts and Spotify read to know what episodes exist. We set up the feed, manage it and host it, while you keep full ownership.
Once your RSS feed exists, it's submitted to each major platform, and every time you publish, the feed updates and the platforms pull the episode through automatically. Video works differently, so we handle that too, either managing your YouTube channel directly or working with your team to get the content out. Either way, it's off your plate.
No. Spotify is a listening platform, not an owner. Your show, your RSS feed, your intellectual property, your decision on which platforms to distribute through. We make sure that stays true even where Spotify offers exclusive hosting deals.
These days it's close to instant. We've done this enough times to know exactly what each platform wants, so everything goes in correct first time. Incomplete metadata and artwork are what hold most submissions up, we ensure that doesn't happen.
Yes. You get full visibility on every platform's native dashboards, and we plug your show into industry-leading tools beyond them, so you see more than the platforms alone will tell you. We pull it into reporting that ties back to your objectives, so the decisions we make together are better informed.
Yes. YouTube is now a primary podcast platform rather than a bonus, so we manage channel setup, episode publishing, thumbnails, descriptions, chapter markers and YouTube Studio analytics alongside the audio feed.
Yes. We handle migrations through RSS redirect, the standard mechanism every major platform recognises. Done properly, zero subscribers lost. We've done dozens of these.
You do. One hundred percent ownership and copyright sits with the client, always. Hosting is a service we provide; the asset is yours. If you choose to move on, the feed and the audience go with you.
If distribution is becoming somebody’s Sunday-evening problem , it doesn’t need to be. Your show is yours. The audience is yours. The bit in the middle – the publishing, the platforms, the reporting, the technical bit – that’s where we come in.