Built to be seen

Video podcast production for ambitious brands

YouTube and Spotify have changed how podcasts get discovered, and consumed. It could be a second screen in the office or headphones on the commute. The best video podcasts are built to work either way. Getting that right demands podcast thinking on top of video thinking. Others can shoot a video podcast. Our aim is to hold the audience whether the screen's on or off.

We make video podcasts that hold attention, built around your objectives, not filming for the sake of it. Strategy first, camera second.

Your video podcast is out there. But is it working?

Looking good is the easy part. Getting watched, finished and recommended is the work most brands underestimate.

A video podcast that earns its place on YouTube is built differently from the start - episodes structured to hold attention past the thirty-second drop-off, thumbnails and titles that actually get clicked, metadata and chapters that work with the algorithm rather than against it. Every one of those decisions changes how the show performs.

Most of it isn't visible to the audience. All of it is the difference between a video podcast that exists and one that grows.

More than pointing a camera

End-to-end video podcast production services

Anyone can record a conversation on video. But a video podcast that actually works, that holds attention, builds subscribers, looks like it belongs on YouTube and ties seamlessly back to your Podcast DNA – that involves decisions most clients haven’t had to think about yet.

Do you look down the lens or let the camera observe? What does this say about your brand? Do you need a title sequence, motion graphics or custom thumbnails? What makes someone click, watch and come back?

Every decision rooted in the strategy.

Visual identity and set design - look and feel that fits your brand, not someone else’s template

Location scouting - not just any studio. The right room for the right show

  • Multi-camera filming - 4K capture, broadcast audio, cinematic lighting

Remote and hybrid shoots - guests in different cities, different continents, same standard

Graphics, titles and motion design - a visual signature that’s unmistakably you

Short-form clip strategy - Reels, Shorts, TikToks or LinkedIn cuts, built for each platform

Full post-production - editing, colour grading, audio mixing and mastering

We don’t just shoot. We understand the medium

Why choose 18Sixty?

A video production company can put cameras in a room. A social agency can chop the result into clips. But neither of them has spent years understanding what makes a podcast audience listen, watch, and choose to come back next week. That’s a very specific kind of knowledge, and the difference between a video that looks right and video podcast that actually performs.

Others can shoot a video – we build video podcasts. It’s an important distinction.

Do you actually need a full video series or is audio plus a smart clip strategy better use of your budget? We’ll tell you honestly. We make that call based on what fits your audience and your business objectives.

Video done right is an investment. We make sure it earns its keep.

On camera. On brand. On the record

Brands we’ve made video podcasts with on what the process looks like – from set to screen in their own words.

They really get podcasting and what it takes to make a great audio-video product. They’re supportive, they care, flexible, responsive.

Adam Rowles - Marketing Manager, Forge

18Sixty have been great partners at all stages of us creating our first ever podcast. I can tell they listened well to our vision right from the earliest discovery session, as the final product has been just what we had in mind. The production team and services have been top tier, resulting in a great quality production above what I thought we could have done.

Becca Knight - Marketing Manager, Niterra UK

Your set. Your crew. Anywhere

Cinematic filming, wherever your brand needs it

Every show has a space that suits it best. Sometimes that’s a fully equipped studio with multi-camera rig. Sometimes it’s your office, your event, your world. For on-location video podcasts, we bring the crew and kit to you. Sometimes the brief calls for something more bespoke – a set designed and built around your brand or a location nobody’s filmed a podcast in before.

And when in-person isn’t possible, we can handle remote video recording properly without anyone getting on a plane. The setup adapts to the show - not the other way round.

From strategy to screen

Our video podcast production workflow

Four steps from concept to YouTube-ready. Each one led by a producer who has worked on shows you’ve heard of — and who knows exactly where video goes wrong.

01

Visual strategy & set design

Format, lighting, framing, branding, props, set. We design the look around the show, the brand and the audience — not the studio that happened to be free.

02

Multi-cam filming

4K multi-camera capture. Cinematic lighting. Broadcast-grade audio. Calm room, clear direction from a producer who’s done this on shows you know.

03

Cinematic post-production

Expert video editing, colour grading, camera switching, audio mixing and mastering. The kind of finish that holds attention on a 65-inch screen and a phone.

04

Asset delivery & YouTube

Full-length episode, plus a bank of short-form clips for LinkedIn, Instagram, TikTok and YouTube Shorts — each one engineered for its platform, not just chopped from the timeline.

One size doesn’t fit all

Tailored video podcast packages

Video matters. But it isn't all or nothing. How far you take it depends on your audience and your content strategy. These are the three most common ways brands work with us.

Option 1

Amplify

Audio podcast + strategic video clips

  • For brands where full video isn’t the right strategic call - yet, or at all
  • Slick, platform-engineered clips or shorts for LinkedIn, Instagram, YouTube or TikTok

Built for engagement and reach – not just cut from the best bits

Option 2

The Works

Studio video podcast, end-to-end production

    • Recording in one of our trusted, fully-equipped studios
  • Full-length video edits, beautifully graded, with GFX, titles and broadcast-grade audio

Plus a bank of short-form clips designed to extend the reach of every episode

Option 3

On Location

We come to you

  • Portable studio that travels - your offices, a live event, anywhere the show belongs
    • Experienced crew: multi-camera, lighting, sound, with a producer on the floor

Location scouting and set design where the brief calls for it

Full post-production, edits and clip strategy included.

Trusted by

Shot, cut and built to perform

Shows that work on screen

Multi-camera studio shoots, on-location productions, remote set-ups linking cities and continents – we’ve built video podcasts that perform on YouTube, hold attention on social and keep people watching.

Different formats, different platforms, but the same approach. We design video around a podcast audience, and what we know they like.

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Your show. On Screen. Handled with care

Book a free discovery call. Thirty minutes on your visual identity, audience, and what video could genuinely unlock for your show.

Explore our other podcasting services

Strategy

Great podcasts begin with the right questions. Who’s the audience? What’s the story this brand can tell? What does success look like? We answer those questions, then we build the show. Strategy is the red thread that runs through every decision, every episode, every season. The shows people can’t stop talking about? They were planned that way.

Strategy

Production

You bring your voice and your story. We build everything else. End-to-end production with broadcast-quality audio and video means the kind of show that earns repeat listening ratherthan polite indifference. Made by people who learned the craft on national radio for brandswith something worth amplifying.

Production

Distribution

Consider your podcast management in safe hands. We take care of everything – audio feeds, YouTube channel management, getting your videos on Spotify and Apple Podcasts. All published, on schedule and fully optimised. And because the podcast landscape changes constantly, we stay on top of every update so your audience doesn’t have to work hard to find you.

Distribution

Amplification

You pour time, money and craft into your podcast. We make sure the right people find and return to it through strategic marketing and promotion built around your audience, your goals and your show. Not just at launch – season after season, with the data to prove it’s working. Every episode finds its way to the ears that matter most.

Amplification

Podcast production and video insights

5 Reasons to Launch a Podcast in 2026

5 Reasons to Launch a Podcast in 2026

Podcasting in 2026: what's changed, what’s new and what it means for your brand

Podcasting in 2026: what's changed, what’s new and what it means for your brand

Podcasting for Unity: How KFC's Internal Podcast Fosters Community and Understanding

Podcasting for Unity: How KFC's Internal Podcast Fosters Community and Understanding

Get into a rhythm: Mastering consistency in business podcast publishing

Get into a rhythm: Mastering consistency in business podcast publishing

Our top 5 podcast editing tips for a stand-out business podcast

Our top 5 podcast editing tips for a stand-out business podcast

Strategies to transform your business podcast from infomercial to authentic

Strategies to transform your business podcast from infomercial to authentic

Celebrating Gold at the British Podcast Awards: The making of a stand-out corporate podcast

Celebrating Gold at the British Podcast Awards: The making of a stand-out corporate podcast

The Ultimate Guide to Branded Podcasts in 2026

The Ultimate Guide to Branded Podcasts in 2026

Can ChatGPT make my podcast?

Can ChatGPT make my podcast?

Branded Podcasts - 4 ways to get budget sign-off

Branded Podcasts - 4 ways to get budget sign-off

Branded podcast ROI - what's success?

Branded podcast ROI - what's success?

Be a better podcast host – tips from the experts

Be a better podcast host – tips from the experts

Why podcasts and CSR are the perfect pairing

Why podcasts and CSR are the perfect pairing

Listening longer: how to keep podcast audiences hooked til the end. A complete guide.

Listening longer: how to keep podcast audiences hooked til the end. A complete guide.

4 ways to validate your branded podcast idea

4 ways to validate your branded podcast idea

How to book the right guests for your podcast

How to book the right guests for your podcast

Promoting your podcast - how to get more people listening

Promoting your podcast - how to get more people listening

Should I host my own business podcast? Read this first.

Should I host my own business podcast? Read this first.

The world is your studio: Top tips for recording on location

The world is your studio: Top tips for recording on location

The power of planet saving podcasts...and why we need more of them

The power of planet saving podcasts...and why we need more of them

The Apple Podcasts metric you need to be monitoring

The Apple Podcasts metric you need to be monitoring

How to make great podcast artwork, that pops!

How to make great podcast artwork, that pops!

What we do - The 'listener-first' approach

What we do - The 'listener-first' approach

How can brands top the (podcast) charts?

How can brands top the (podcast) charts?

Should our podcast be a video too?

Should our podcast be a video too?

DIY podcast? Or get the experts in?

DIY podcast? Or get the experts in?

5 overlooked things to budget for when launching a podcast

5 overlooked things to budget for when launching a podcast

The importance of great quality podcast ads!

The importance of great quality podcast ads!

Video podcast production FAQs

A podcast production company plans, records, edits and launches branded podcasts on behalf of clients. At 18Sixty, that runs from concept and discovery workshop through to broadcast-ready audio, video, distribution and promotion, handled by one specialist team.

It depends on ambition, scope and what you want the show to achieve, every partnership priced around you. Podcasting done well needs real investment, and strategy is built into everything we make. Production partnerships typically start from £5,000 a month, with video from around £8,000.

No. We bring everything to you, studio, mobile rig or remote setup - broadcast-grade microphones, multi-track recorders, lighting and cameras. Or we put you in a studio, or recommend the best kit for you to invest in.

Yes. Multi-camera filming, cinematic lighting and a YouTube-ready edit are core capabilities. Many clients now run audio and video in parallel from a single recording.

A standard episode edit, including sound design and mixing, typically delivers within 5-7 working days. Faster turnarounds are possible though depending on what we're making.

From initial brief to first episode live, expect 6-10 weeks for a new branded show. That includes strategy, format development, recording days, edit cycles and platform setup.

None. Most of our clients are launching their first show. Hosting coaching, script support and a producer on every recording mean experience is something you build with us, not something you need beforehand.

Consistency and frequency are key. Weekly or fortnightly tends to build the strongest listening habit. We'll recommend a cadence that fits your team's capacity and the audience's appetite.

Yes. Concept development is where every project starts. Our discovery workshop turns rough thinking into a defined format, audience and editorial direction before anyone steps up to a mic or a camera.

Yes, clips massively expand the reach of podcast content. Every recording feeds short-form clips for Reels, TikTok, LinkedIn, Instagram or YouTube. One conversation feeds a calendar's worth of content.

Yes. We're a complete podcast partner for brands and businesses, taking a show from blank page to charting. The clients getting the most out of us are the ones we work hand in hand with on an ongoing basis.

Yes, we nearly always do. We work collaboratively as an extension of your team, and because we're small, you can pick up the phone whenever you need to run an idea past us, ask a question or sense-check something. Clients tell us that's the bit they value most.

No, we help some clients find their way in podcasting, others we're pure strategy partners. But most clients prefer to carry the strategy straight through to production with us for continuity.

Not always. Every show is different. We record in studios, or we come to you, at live events or other exciting locations. Or take advantage of our tried and tested remote recording setup.

Yes. End-to-end is the default: strategy, shoots, post-production, YouTube channel optimisation, distribution to audio platforms and short-form social. One team, one point of contact, one show that holds together.

Roll camera

Video podcasts cost more than audio. They also reach further, last longer, and prove harder for competitors to copy. If you’re going to make one, make it count.