Check out an episode
In this podcast we take the listener with us to meet the brilliant minds around the world using digital innovation to create cutting-edge products, from electric motorcycles, to flying cars, life-saving cancer treatment to life-like replica light savers.
The brief
PTC is a global business that develops design software for some of the world’s most well-known companies. The brief was to create a podcast that showcases the groundbreaking work they do, and shine a light on their valuable customer base.
Working closely with them to understand the business and how they work with their customers, we developed a format together that showcases what they do best. The best people to tell those stories? The customers themselves.
End-to-end podcast production
We want the listener to really get a sense of how the products and technology are being built or used. So, using our network of production talent around the world we send producers out to various locations to record interviews and product demos to capture the passion that PTC’s customers have for the work they do.
The result is a podcast where the listener feels like they’ve been transported there, the power of audio bringing the content to life. Whether it’s hearing an electric motorcycle start up, sitting in the cockpit of a flying car or state-of-the-art helicopter, or trying on a haptic vest in a VR game.
A complete identity
We developed the audio and visual identity for the podcast from scratch, from artwork to website branding, social media content to banner ads. We also create subtitled audiograms that are used to promote the series via social channels.
When it came to sound we didn’t want the podcast to sound corporate but accessible, we wanted to have fun with the content. Our sound designer Rowan composed a suite of original, completely unique tracks to score the episodes.
Over the last 18 months, The Third Angle podcast has become a powerful platform for PTC to celebrate and showcase our customers. Rather than focusing on the features of PTC’s solutions, the podcast allows our customers to share their own stories, showcasing the innovative work. PTC are a ‘customer-first’ company and The Third Angle helps us to nurture customer relationships by making them feel valued by giving them the spotlight they deserve.
Eric Snow, SVP Corporate Marketing at PTC
Multi-channel promotion
Driving Growth, Episode by Episode
We handle the entire growth strategy for The Third Angle, making sure it gets into the ears of the right people. Designed to tap into curiosity about futuristic technology and how things are made, the podcast appeals to a wide range of listeners—from PTC’s core audience to tech and engineering enthusiasts everywhere.
Engaging PTC’s Audience
For PTC’s existing community, we collaborated to create the Third Angle newsletter on LinkedIn, which quickly gained over 50k followers. Each episode gets its own newsletter edition, packed with engaging content and trackable links. This not only provides great content in its own right but also drives listeners to the podcast, giving us visibility on how many are tuning in.
We also craft social media posts for each episode that PTC can share on their channels. Plus, we provide pre-written posts for the featured companies, making it super easy for them to shout about the podcast and spread the word within their networks.
Reaching a Wider Audience
To capture the attention of tech enthusiasts beyond PTC’s immediate reach, we’ve secured features in all the right places—Apple Podcasts, Castbox, Amazon Music—and landed spots in top podcast recommendation newsletters like Podnews and Podcast Rex.
We also managed the show’s paid media budget running targeted paid media campaigns across multiple digital networks in both the UK and US, including podcast spot ads, display and podacst app features.
This goal is to ensure that The Third Angle pops up exactly where potential new listeners are, expanding the podcast’s reach far and wide.
